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What are you searching for?
May 1, 2004
By: Sean Moloughney
The Food & Health Marketing Handbook, published by New Nutrition Business, London, U.K., provides a summary of the last 10 years of functional foods. The book identifies success factors including the five strategies to enter the market and the four factors for successful brand positioning. In addition, The Food & Health Marketing Handbook introduces the Functional Foods Marketing Model illustrated with 20 fully analyzed case studies.
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